Your daily vitamins. In a glass. Pokka Vitaene C is the carbonated multivitamin beverage developed in Japan in 1993 — not an energy drink, but a vitamin-delivery system in sparkling form. Each 240ml serving contains 100% of the daily NRV for Vitamins B3 and B6, and 81% of the daily NRV for Vitamin C, in an orange and pineapple flavoured carbonated drink with low caffeine. This case of 24×240ml is the household stock, office pantry, convenience store, and hotel minibar format — a full month of daily vitamin servings in one order.
The distinction matters: Vitaene C is not an energy drink. It contains significantly lower caffeine than standard energy drinks — the caffeine level that provides mild alertness support without the spike-and-crash effect of high-caffeine alternatives — and its primary function is vitamin delivery rather than stimulant effect. The B-vitamins (B3/Niacin and B6) support energy metabolism — the biological process that converts the food you eat into energy your body can use — while Vitamin C provides essential immune system support. The combination makes Vitaene C appropriate for daily consumption in a way that energy drinks are not, and it is positioned in the UAE market as a daily wellness drink rather than a performance or party beverage.
The formula has been produced for over 30 years under the license and quality control of Pokka Sapporo Food & Beverage Ltd., Japan — one of Asia's most established beverage manufacturers, distributed across more than 50 countries. The health claims on Vitaene C are approved according to UAE municipality regulations, providing the regulatory confidence that imported beverages with health claims require in the UAE market.
The orange and pineapple flavour delivers a light, citrus-forward carbonated taste — closer to a vitamin fizz than a heavy energy drink. The dark brown glass bottle is the original iconic format recognised across Singapore, the Middle East, and Japan. Best served chilled.
Case of 24×240ml. Shelf life: 14 months. No allergens (milk, soya, dairy, eggs, peanuts, wheat, crustacean). Store in a cool, dry place away from direct sunlight.