Sony 50 Inch Full HD Smart LED Television - 50W660F

AED 1,339.00
AED 1339
Key Features
  • Discover thrilling HDR entertainment
  • Access YouTube™ instantly with one click
  • A smarter way to enjoy your smartphone
  • Smart Plug & Play
  • Made to listen
  • Designed to keep your focus on the picture

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Warranty 1 Year

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Product Details

The Sony 50 Inch LED Full HD Smart TV is an ideal advanced TV and is sponsored with different energizing highlights and advances. With a full HD display, this 50inch Sony brilliant TV conveys pictures with superb detail, complexity and surface. The X-Reality PRO picture processing upscales each pixel, consequently furnishing pictures with phenomenal quality. It additionally refines pictures, while likewise lessening the clamor.

This Sony TV handles an assortment of HDR configurations, such as HDR10 and Hybrid Log-Gamma, so you can appreciate exciting entertainment. Getting to YouTube is simple, on account of the remote control, with a YouTube button. Get immersed into brilliant sound, with the ClearAudio+ highlight that tweaks TV sound. With support for PlayStation 4 and PlayStation 4 Pro consoles, appreciate gaming, with rich surfaces and energetic hues.

The X-Protection PRO shields your Sony HD smart TV from dust, stickiness and lightning. In addition, you can associate your smartphone to this TV, to make the most of your most loved content on a substantial screen. The thin and narrow frame combined with dark shading lends this Sony LED TV an appealing look. The smart cable management holds the cable, so you can concentrate on stimulation and don't stress over the chaos of wires..

Rediscover every detail in Full HD
X-Reality PRO picture processing upscales every pixel for exceptional Full HD clarity. As frames are analysed, each scene is matched with our special image database to refine images and reduce noise. See how the architecture in the building is enhanced with extra detail.

Discover thrilling HDR entertainment
This TV brings you the excitement of movies and games in vividly detailed HDR. It handles a variety of HDR formats, including HDR10 and Hybrid Log-Gamma.

More clarity, more detail with Full HD
Experience the exquisite detail, contrast and texture of Full HD 1080p. With an image resolution of 1920 x 1080 pixels, Full HD provides five times more detail than a standard definition picture. Everything you watch is sharper, more defined and more real with minimal noise and maximum impact.

Access YouTube™ instantly with one click
Go straight to YouTube and enjoy all your favourite videos. We have made watching clips ultra fast on this internet ready TV with YouTube and included a YouTube button on the remote control for easy browsing.

Made to listen: ClearAudio+
Make your listening as lifelike as your viewing. ClearAudio+ fine-tunes TV sound for an immersive experience that seems to surround you. Hear music, dialogue and surround effects with greater clarity and separation, whatever you're watching.

Enjoy HDR gaming
Sony’s HDR televisions make excellent partners for PlayStation®4 and PlayStation®4 Pro consoles. Immerse yourself in a responsive, fun-filled gaming experience with intensely vibrant colours. See your favourite games come to life with incredible picture quality.

X-Protection PRO: Designed for the toughest conditions
X-Protection PRO safeguards your TV in four ways. Firstly, with no ventilation holes, harmful dust stays out. Secondly, a primary capacitor keeps your TV stable, even during sudden electrical power surges. Thirdly, an anti-humidity coating on wiring prevents short circuits caused by high moisture. And finally, with a lightning protector, your TV is safeguarded against lightning strikes of up to 9000V.

From smartphone to TV: enhanced web surfing with USB Tethering
With USB Tethering, you can use your smartphone's mobile network to access and explore the Internet on your television.

A smarter way to enjoy your smartphone
Take all the things you love on your smartphone or USB drive and enjoy them in beautiful detail on your large screen TV. Smart Plug and Play lets you easily share videos, photos and music from multiple devices.

Cinematic S-Force Front Surround
Enjoy an immersive soundstage that pulls you into the heart of the action. S-Force Front Surround mimics the way the brain correlates sound sources to create proper volume, time lag, and sound wave spectrum – using only left and right speaker channels. By naturally emulating three-dimensional sound fields, you’ll enjoy rich, high-fidelity audio across a wider listening area.

Motionflow™ XR keeps the action smooth
Enjoy smooth and sharp details even in fast-moving sequences with Motionflow™ XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.

Clear Phase for smooth, balanced frequencies
BRAVIA™ uses a powerful computer model to analyse and compensate for inaccuracies in speaker response. It does this by ‘sampling’ the speaker frequency with higher precision. This information is fed back to cancel out any peaks or dips in the speaker’s natural response – resulting in pure, natural audio with smooth, even reproduction of all frequencies.

DSEE restores detail to your digital music
Low-resolution Internet video, catch-up TV and other heavily compressed audio files don’t always sound so great. A large amount of information gets thrown away when digital audio is compressed. With Digital Sound Enhancement Engine (DSEE) technology, lost frequency components (especially high frequencies) are restored for natural sound with a more spacious feel.

Narrow aluminium look frame
The screen is edged with a slim, narrow frame that maximises the viewing area. Its aluminium effect makes the TV look elegant and refined.

Cable-free front
Hide all your cables from set-top boxes or Blu-ray players within the unique stand.

Cable management
Hide cables in the stand, and hold them in place with an included cable holder.


1 Year
Audio Features
5W + 5W Audio power output | DTS Digital Surround
Ethernet input 1 (Rear), RF1 (Side), Composite video 1 (Rear)
Display Resolution
Features Dimension
974x572x68 mm
Physical Weight
11.4 kg
Power Power Consumption
Features Connectivity
Wi-Fi Certified 802.11b/g/n, Media Connect, Photo Sharing Plus, Screen mirroring(Miracast™)
Features Smart TV
Display Size
Connectivity Ports
HDMI*2 (2Side), USB*2 (Side/Stacking)
Audio Audio Features
Dolby™ Digital,Dolby™ Digital Plus,Dolby™ Pulse,Dolby™ AC-4