Foundations of Marketing

AED 158.00 AED 158.00 Sold out

Availability: In stock

Vendor:Friendship Bookshop

Foundations of Marketing 2/e is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.