A Framework for Marketing Management - By Philip Kotler & Kevin Lane Keller

AED 207.00 AED 207.00 Sold out

Availability: In stock

Vendor:Friendship Bookshop

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.