In 1971, Braun launched a series of travel alarm clocks and watches. The infamous German industrial designers, Dieter Rams and Deitrich Lubs were the masterminds behind the project; and, with their "Less, is more" design philosophy they produced a number of memorable products for Braun including some of the best travel alarm clocks around. Over the last 40 years, Braun time pieces were characterized by their pure, highly functional and timeless design with no superfluous details: Every feature directly reflects a function. Rooted in over half a century of modern design at Braun, the core values of functionality, quality and aesthetics are reflected in all clocks and watches. The strength of clarity and simplicity of their design makes them a pleasure to use and to own. The analogue clocks were manufactured with the intention to prioritize innovation and durability. The beautifully sleek structure and dial illumination, together with the slight graying back of the numbers ensures that the hour arms are clear and easily readable. All the clocks use precision German movements, known for their silent nature and high accuracy. A variety of models use radio controlled movements for complete accuracy of time. A selection of the very best classic clocks and watches have been recreated in keeping with the high standards of quality of the originals. At the same time, brand new designs on both watches and clocks take the collection further than ever before.